The Influence of Consumer’s Emotional Response and Social Norm on Repurchase Intention: a Case of Cigarette Repurchase in Taiwan
نویسندگان
چکیده
This study aims to understand the influence of consumer’s emotional response and social norm on repurchase intention. The subjects are university smoking students attaining legal age and .convenience sampling was used in collecting questionnaires. Structural equation modeling was employed to make confirmatory factory analysis and path analysis. The results showed that consumer’s emotional response and social norm have positive and negative influence on purchase intention respectively.
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تاریخ انتشار 2010